Digital marketing is an umbrella term for the marketing of products or services using digital technologies
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Using social media can help businesses to reach bigger audiences. Your customers are interacting with brands through social media, therefore, having a strong presence in relevant channels can bring your business enormous success.
Power has shifted from the company to the consumer when it comes to marketing messages. This has made it much more challenging for companies. Social media brings an opportunity for genuine two-way dialogue with customers which can improve sales and customer service.
Reputation can determine the success or failure of any online business. Without a knowledge of proper techniques, this can be a frustrating and time consuming process.
We understand the importance of an effective social media strategy and tactics which will get more people engaging with you and supporting your business.
Here are some of the services we can provide
Social Media Auditing
Social media auditing- identifying and assessing what is being said about you, your company or your brand.
Developing strategies - tailored to your business to build success.
Stakeholder mapping - identifying who your main online influencers and audiences are.
Set up and management of social media channels, appropriate to your business.
Creating social content, tailored to your audience.
Content and engagement planning and implementation.
Training solutions - working with you and your team to provide the essential understanding and skills required.
Monitoring and Evaluation
Monitoring and evaluation - effective evaluation and analysis of all activities to understand online audiences and influence future activities.
What you can expect from our social media team
Our social media experts have worked with major organisations such as Coca-Cola Europe and The National Trust and will work with you on bespoke solutions for your business. With local, national and international experience, we can help give you a competitive edge.
Creating engaging and compelling content