These days, having a website is no longer an option, it is a necessity. There are estimated to be more than half a billion active websites currently online.

Everyone and their grandmother seems to have one website (or more) and it can be difficult to get yours noticed. One method is to make sure yours stands out distinctly from the crowd, and especially from your competitors.

How to Make Your Website Unique

Having a unique and attention-grabbing website design is a great way to help people find and stay on your website.

  • Have fun: Make your website memorable because it is fun or even funny! Giving your website a distinct personality that is enjoyable for visitors to navigate will help them remember it and make it stand out. Using website design elements, copy or committing to a larger theme that connects to your product or service can help your site standout.
  • Use narrative: Telling a story is a great way to connect with visitors and make your website relatable. Using interactive pages, responsive design, strong imagery or copy that connects throughout landing pages on your website can help users have a cohesive and immersive experience that makes them feel like they can really understand and be a part of your company.
  • Be mobile-friendly: More and more people are browsing on their mobile phones or tablets. If your website is not optimized for mobile use, you may end up standing out, but in a bad way. Without mobile SEO, you will likely deter potential clients, customers or visitors from exploring or returning to your website.
  • Focus on your audience: Many websites are built with the company, rather than the audience in mind. When creating or updating your website, understand what your audience is looking for. What are their interests and needs? Ensure design elements, layout and content is tailored to them and establish your website as a resource they will want to return to.

If you are looking for more ways to make your website stand out, WSI Digital Web’s online marketing experts in Belfast, Northern Ireland can help. We offer a wide range of digital marketing services from creative social media marketing and SEO copywriting to website design solutions. To create a unique website that works for you and your customers, contact our team of experts in Belfast today.

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