One of the first things that people assess when navigating a new website is reliability. Especially when making a transaction online, people browsing the web are looking for signs that a company is credible and trustworthy before making any purchasing decisions.

Tips for Building Your Company’s Online Reputation

Here are some easy ways to build trust and credibility through your website.

  • Create content – Blogging can help you provide valuable information to prospective or existing clients. It also helps establish you as a thought-leader and educator within the community. It does not matter if the product or service you are selling has a strong following; you can create content that highlights new products, trends or other information that would be interesting and helpful to visitors. Think outside the box and get creative while maintaining a strong brand identity. Focus on establishing reliability through your content.
  • Be available – Providing different options for people to interact with your company and find information when shopping online helps them feel confident that you are ‘real’ in a way that can sometimes be lost outside of a bricks-and-mortar store. Offering FAQ pages, phone numbers, email addresses and a physical address helps people feel comfortable and confident that they are not only dealing with a reputable company, but one that cares about their needs and what they have to say.
  • Link to social media – Social media is another way to make your company available for feedback, questions or concerns. Be clear and consistent in your social media strategy, and be conscious of the types of feedback you will respond to. Many people use social media to search for companies and get a more ‘human’ perspective of what they are about. They also search to see what other people are saying about them. Word of mouth on social media is an effective way to build a strong reputation online. Linking to company profiles or highlighting positive social media feedback on your website is an easy way to increase confidence in your brand.
  • Be honest – Using authentic language helps customers understand what you are selling and builds trust that you will not break any promises made on your website. Ensure links are properly labelled and do not include hidden fees or pre-checked boxes on sign up pages. Simplify the language and website designs you use so that people feel comfortable and confident, not intimidated or confused, when navigating your website. Breaking down barriers to your product or service is an easy way to build credibility and boost sales.

Looking to improve your company’s online credibility? Our website design experts at WSI Digital Web in Northern Ireland have years of experience building trust online. We offer a variety of online marketing services from SEO/SEM strategies, to web design and content marketing. Contact our experts in Belfast today to create a website that shows the best your company has to offer.