The convergence of latest Internet and wireless technologies has created a powerful new opportunity for mobile marketing – social networking and local search through mobile devices – or SoLoMo.

Smartphone owners are using their phones to get fast access to location-relevant information on-the-go. Popular GPS based social media platforms like Google, Bing, Facebook, Yelp, and FourSquare enable people to find businesses using their mobile phone.

Optimize Your Website in Northern Ireland for Social Marketing with Location-aware Mobile Technology

The SoLoMo app that most people are familiar with is Foursquare. You have an app on your smart phone that uses its GPS capabilities to allow you to “check in” when you’re at a specific location (say a shopping mall). When you check in, you are greeted with a coupon that you could redeem during the day at the mall. Facebook uses ‘Places’ to allow members to check-in where they go, as well as ‘Deals’ to offer members local services for purchase.

Another example of SoLoMo is smart-phone apps that determine your location, suggest businesses (like ATMs, restaurants, museums or theatres, etc) close by, and provide ratings/reviews of that business. After visiting there, you could post your own ratings/reviews and photos on their system or sites like Facebook and Yelp.

One more application adds a ‘geo-fencing’ or a virtual perimeter around a specific area. A shopper enters the mall’s borders (geo-fencing) and if they’ve opted in, they’ll receive text messages from specific stores about sales and promotions happening at that very moment. You can even get detailed product information while standing in front of a shop window!

WSI Digital Web is a leading website design company in Belfast, Northern Ireland that can help your company use SoLoMo to increase the potential for sales.

Learn how to get your business in gear and incorporate social local networks into your mobile marketing strategy in Northern Ireland. Contact us today for more information.

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