Customer-speak is very highly regarded in the buying and decision making process. Start gaining an insight into what people are saying about your brand, using free online tools like Google Alerts and Yahoo Alerts. There are several tools like Trackur and HowSociable that can help you monitor social networking sites like Twitter, Mashable, MySpace, Windows Live Spaces, Yelp, and so on. Encourage positive reviews and posts by adding more information to the “threads”. It’s easy for one negative post to spark off and incite other negative experiences to fall out of the closet. You can’t push them back in, but you can bring out more of the good stuff and crank up the value quotient of your brand. There’s no better and more effective brand ambassador than a happy customer. Keep them happy, and keep them talking, or blogging, or photoblogging, or whatever… Just let them keep saying good things!
There’s a lot going on in the social media world. While the channels are multiple and easy to use, monitoring and management of your brand reputation across these can be an overwhelming task. It’s easy to get carried away and be swamped. In that lies the risk of not catching a negative spark in time to douse it. WSI is your best resource – get in touch today!