General, Online Marketing

Interesting Digital Marketing Facts

Written by WSI
― 02 November 2010

An average person sees 625 messages per day. Yahoo collects around 10 Terabytes of data on its customers each day, which is roughly as much as Tesco collect from their Club Card customers in a year. A recent survey showed surprisingly 44% of Twitter users were happy to be alerted about special offers and new […]

  • An average person sees 625 messages per day.
  • Yahoo collects around 10 Terabytes of data on its customers each day, which is roughly as much as Tesco collect from their Club Card customers in a year.
  • A recent survey showed surprisingly 44% of Twitter users were happy to be alerted about special offers and new products. 48% had responded to an advert they had received and most startlingly of all 44% had actually referred a product alert onto a friend.
  • 90% of adults use mobile phones, 73% use the internet and 89% watch digital television.
  • In a survey of the top 26 UK retailers, it was found that every £1 spent on online advertising yielded £3.44, a fantastic ROI. Television advertising yielded £2.15 per £1 spent.
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