Benefit from emerging social media trends in Northern Ireland
WSI Northern Ireland now has the added dimension of social media marketing. The social media revolution is a two-way dialogue with customers and prospects. It gives your business in Belfast and Northern Ireland seemingly endless possibilities to engage with target audiences, customers, fans and other businesses. Leading social networks like Facebook and Twitter continue to grow at a staggering pace while newcomers such as Google+ are making their presence felt. It’s time to embrace these social media channels now.
Ensure your social media marketing program keeps producing results by keeping up with the latest trends:
• Diversify your social media campaign. Use LinkedIn as a professional networking and hiring tool, Twitter as a means for marketing, YouTube for video promotions and Facebook for advertising and customer service. Google+ for business does a unique job blurring the lines between personal social networks such as Facebook, and business networks like LinkedIn.
• Don’t abandon Facebook and Twitter for Google+. Facebook and Twitter are proven business success stories in the social media world, while Google+ is still new to the game. Despite its phenomenal growth, it would be challenging for Google+ to match Facebook’s advertising strength. It takes effort, but keeps your business presence alive and updated on all three big ones in social media.
• Connect with other businesses. B2B marketers are widely adopting social media as they recognize the potential to greatly expand networks, build better customer relationships, and increase revenues. Social CRM products like Nimble can help them to manage these relationships, track their results, and maximize their return from these efforts.
• Pinterest, the website which lets people collect and share photos online with a “virtual pin board,” has steadily amassed a very dedicated following of users. Pinterest is now driving more and more referral traffic on the Web. Its most powerful business application is the ability to post images of your company’s products on your Pinterest board and link them back to your website.
Recognizing that social media is powerful and evolving is important for better engagement. Take the time to understand the tools, commit the resources, and adjust your social media marketing strategy accordingly.
Contact us today to get a free consultation about SEO Ireland and specifically, social media marketing.