A recent Google study revealed that 88% of UK searches use Google, and only 7% of users go on to the third page of results. This highlights the importance of achieving the highest search engine placements possible. If your business has achieved the number one ranking on page one, 100% of your potential customers will find you, but if you are on page 3 only 7% of your potential customers will find you, dramatically decreasing your exposure.
Nearly 16,000 searches are conducted in the UK every minute, which is a huge opportunity to attract customers, who are already interested in your products or services, to your website.
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