Web Design

Web Analytics can Track Website Performance

Written by WSI
― 13 April 2012

There are millions of websites out there. Tracking how people are getting to your site and what they do when they are there is a must to stay competitive in the online market.

Measuring the success of Internet marketing efforts is easy when you have quantifiable results. Online marketing differs from traditional marketing because you get immediate feedback which can be measured in clicks, conversions, registration, or sales.

Monitor how visitors behave on your website in Northern Ireland

There are a number of companies that provide Web analytics tools to help you determine who is doing what on your site (the most popular being Google Analytics). Knowing how to interpret all the data and turn it into valuable insights to enhance your online marketing is what will make the difference.

The leading Web design company in Northern Ireland can use web analytics and apply it strategically to your online marketing in order to boost your sales.

What can Web Analytics Help You Monitor?

Web Analytics provides powerful tracking for anyone with a web presence; whether it is a small hobby website or a giant online enterprise. It can tell you how visitors are using different pages and features on your website, including:

  • Visitors per month
  • Page views per month
  • Amount of time visitors spend on your site
  • Visitor click-paths
  • Number of search engine referrals per month
  • Number of links to your site

Off-site web analytics includes the measurement of a website’s potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

On-site web analytics assesses a visitor’s journey once on your website and measures the performance of your website in a commercial context. This data is typically compared against Key Performance Indicators (KPIs) and used to improve your website or marketing campaign’s audience response.

Once you’ve determined how you’re doing, you can now implement the right online marketing mix.

Use the expertise of WSI Digital Web, the leading online marketing consultants in Northern Ireland to optimize the performance of your website.

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